At Everett London, we're committed to blending timeless style with sustainability. Every piece we create is designed to be both fashion-forward and environmentally responsible. We carefully select the finest materials, sustainably sourced and produced to ensure quality that lasts. Our goal is to help you build a wardrobe of pieces that stand the test of time—not just in fashion but in durability.

Longevity is at the heart of everything we do. We design with the future in mind, crafting pieces that you’ll wear again and again—without worrying about fleeting trends. By focusing on classic styles, we’re working to reduce over-consumption and make fashion a lasting investment.

Sustainability isn’t just a buzzword at Everett London; it’s a core value. Our products are made with a low carbon footprint, so every purchase you make helps reduce the impact on our planet. We believe that fashion should be an ethical investment—one that allows you to look good while doing good for both yourself and the environment.

At Everett London, we hold ourselves to the highest ethical standards. Our commitment to sustainability is unwavering, and we focus on slow fashion, timeless designs, and high-quality pieces that you can cherish for years. With every purchase, you’re making a conscious choice for both your wardrobe and the planet.

During a coral-reef conservation project in Madagascar, I witnessed firsthand the devastating effects of pollution on our planet’s ecosystems. This eye-opening experience ignited my passion for sustainability and a deep commitment to reducing my environmental impact. When I returned, I co-founded The Sustainable Store London, a pop-up shop featuring a curated collection of conscious fashion.

However, I soon saw a gap in the market for organic menswear with clean designs and vibrant colours—pieces that I, myself, would want to wear. That’s when I founded Everett London: a slow-fashion brand that combines my love for high-quality fashion with my dedication to conservation. At Everett London, we’re committed to creating fashion that is not only beautiful but also environmentally responsible.

William Everett