At Everett London, we're passionate about creating high-quality fashion that is both stylish and sustainable. Our commitment to sustainability starts with the materials we use - we carefully select only the finest, organic materials that are sustainably sourced and produced in Portugal. We work closely with our suppliers to ensure that our materials are of the highest quality, so you can enjoy your clothes for years to come.

Our designs are carefully crafted with longevity in mind, so you can wear them time and again without worrying about them going out of style. By creating timeless styles, we aim to reduce over-consumption and promote sustainability. We believe that fashion should be about investing in quality pieces that you'll cherish for years to come, rather than buying into fast fashion trends that have a negative impact on the planet.

At Everett London, we take our responsibility to the environment seriously. That's why our products have a low carbon footprint, so you can feel good about your purchase knowing that you've made a responsible choice for both yourself and the planet. Our sustainable fashion offers a responsible choice for those who value both style and sustainability.

At Everett, we take great care in choosing manufacturers whose values align with ours. That's why we've partnered with a family-run business located in Vale do Ave, a region in the north of Portugal known for its rich textile industrial heritage. Our manufacturer shares our commitment to sustainability, valuing the environment, people, creativity, and innovation. They source all fabrics, trims, and embellishments within a 35km radius, ensuring a production process with a low carbon footprint. By working with a manufacturer that shares our values, we're proud to offer high-quality fashion that not only looks good but also promotes responsible production practices.

Our promise to you is that you can trust us to meet the highest ethical standards. Our commitment to sustainability remains unwavering as we strive to provide high fashion that is also good for the environment. We believe in slow fashion and great colours, and focus on providing high-quality pieces that our customers can cherish for years to come. By embracing a philosophy of timeless design and responsible production practices, we're working towards a future where fashion and sustainability go hand in hand. With Everett London, you can be sure that you're making a conscious choice for both your wardrobe and the planet.

During a coral-reef conservation project in Madagascar, I was confronted with the devastating impact of pollution on our planet's ecosystems. This experience fueled my passion for sustainability and a commitment to reducing my environmental impact. Upon my return, I co-founded The Sustainable Store London, a pop-up shop that featured a carefully curated collection of conscious fashion. However, I noticed a gap in the market for organic menswear with clean designs and vibrant colours that I would want to wear myself. That's why I founded Everett London as a slow-fashion brand that combines my love for high-quality fashion with my dedication to conservation. At Everett London, we strive to make fashion that is not only beautiful but also environmentally responsible.

William Everett